Using Media to Share Positive Stories with Maureen Famiano of MEF Media

Maureen Famiano is an award winning media expert. She has been in the broadcast arena for more than 35 years as television news reporter, producer and executive producer. She began her career as a reporter in NY before moving to Tampa Bay in 1996. She worked at NBC - WFLA for 17 years as a news producer and executive producer of syndicated shows like Daytime, Star Watch and Reel Animals Fishing. She was also executive producer of the WTSP CBS morning show, Great Day Live, for almost 4 years. In her time in morning show television she personally booked close to 15,000 guests on her shows She began her own company MEF Media in 2019 after many guests wanted her help as a consultant to their businesses. Her company offers branding and strategies followed by creative ideas that get results to get media attention with interviews. She works to pull the story out of a business, solopreneur or individual to connect better with customers. Her clients hail from Florida, Chicago, California and Houston. In 2020 and 2021, Maureen was nominated for the Best of the Bay in Tampa marketing agencies and was awarded the Diwali recognition by Tampa as a champion of light and goodness. She has served as a community ambassador for the Super Bowl, hosted TEDx Women in December 2021, and sat on the celebrity judges’ panel for the American Lung Association. She just published her first book The Best Business Minds in Tampa Bay and she was a TEDx Speaker in February 2022.

A colon cancer survivor, she prides herself on asking lots of questions and telling everyone to be their own advocate for answers, results and possibilities. She does not settle and pushes others to reach for the stars too. A married mom to two college aged children, she encourages hard work, relationship building and community partnerships. Maureen Famiano is always looking to share people’s stories to help set them apart. She said videos tell the tale of people and their businesses. Media exposure takes it to the next level. She helps with that! She has a motto, #TogetherWeWin and she works to coordinate and spread the good community news and efforts to showcase positive community synergies.

[2:51] Maureen shares a little about herself.

[4:05] How to navigate the journey of life.

[4:40] Maureen details her journey into media strategy and branding.
She wanted to focus on the good stuff, because there is good stuff and people need to hear it.
Her pivot came from the need to have a longer journey with her guests to help them continue their messaging. 

[6:17] The Revelations Cafe - An example of a great story of positivity, belief and hope highlighted.

[8:37] Maureen gives some background on the stories she likes to tell.
When she finds that beautiful nugget of loveliness, she’s on to something and her clients then see the value of what they’re already doing.
From their deep conversations she creates the pitch and the momentum.

[10:37] The rewards of moments of vulnerability explained. 

[12:40] Maureen emphasizes the importance of being authentic.
Take the time to get to know people, the rest will take care of itself, if it should and if it doesn’t then you have a new friend, relationship or bond.

[13:52] Maureen shares one of her media outreach wins. 
She believed in what the story could be and then the rest happened.

[17:34] Tips for positioning your story.
Everybody has a story.
Figure out what makes you different.
Develop a plan to go forward to make people gravitate to you.

 

#Media #Television #Producer #Strategy  #Storybranding  #Unique  #MakingAdifference  #Positive

 

Maureen Famiano

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