What Every Diva Must Know with Cheryl Pullins of Iconic Persona

”Your brand is what other people say about you when you’re not in the room” -Jeff Bezos. Branding is more than just a color palette, font style, and templates. It is your reputation and how people see and feel about you. So, investing in yourself is a great way to boost branding.
 
In this episode of Cafecito with Rosie, brand strategist and TEDx speaker Cheryl Pullins guested to enlighten us about branding. Cheryl moved to Florida in early 2010. During the recession, she couldn’t find a job and ended up pursuing a business model that she was passionate about and monetized it. She worked in the corporate world for more than 20 years. Eventually, she became a certified life coach. Cheryl is currently a recognized personal brand strategist, author, and TEDx speaker.
 
As a brand strategist, Cheryl loves how visions become reality. One of her first clients was a hair stylist with a vision of having an academy or educational institution to teach other hair stylists to earn more. After the hair stylist got injured, she started the school with the help of Cheryl, and now she successfully runs the institution.

Rosie and Cheryl talked about the importance of being multifaceted. Cheryl asserts that we are wired not to do one thing alone. If you want to clearly deliver your message, it doesn’t have to be stuck on doing a single thing. We can do more than one thing and still relay our message. Being multifaceted can help a lot, as it reaches more audiences through different means.

The embodiment of a go-giver is how Rosie describes Cheryl. Every time Cheryl gives, she gives more. Cheryl says that she does such things because there are other people that get stuck on how to implement them. That’s why she helps them and makes herself available to them. After all, implementation is not an easy leap.

Although it was on her vision board, being a TEDx speaker was unexpected for Cheryl. Before her official TEDx event, she was approached by a colleague to speak at a TEDx event for women, but it didn’t materialize. After 10 months, she spoke for 200 women who work in the department of corrections in the state of Pennsylvania. After a week, she received an email inviting her to speak at the first ever TEDx event held at a women’s prison. She was the only invited speaker from outside the prison system. Cheryl believes that this could never have happened if she had not shown up and spoken, even without pay. After all, you never know who will listen to you.

Cheryl is passionate about branding. She stated that to start your brand, you must clearly know who you are. Your brand is experiential for your audience, and it shows in how they feel about your social media posts and you professionally. But you must also understand who you are, what you do, who you do it for, and why your target audience should care about you in order to develop a strong brand. It must also be visible because the truth is out of sight, out of mind.

Towards the end, Cheryl and Rosie talk about the importance of a vision board. They both say that it is a source of inspiration, but that alone won’t do anything. Cheryl suggests that listeners use a vision board in conjunction with setting down their goals and missions for the following 90 days or a year, allowing the vision board to motivate them and assist them in walking the walk.

 

#Branding #Business #Passion #Implementation #TEDx #Speaker #Multifacet #VisionBoard 

 

Cheryl Pullins

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